Murray Uniforms – Proud Creators of Modern Luxury – Jaguar Land Rover
“Being comfortable at work is something we all take for granted but it makes such a difference to your working experience”
Senior Analyst at JLR
Introduction
JLR recently unveiled a new corporate identity to support the ‘Reimagine’ strategy and its modern luxury ambition.
JLR’s senior leadership wanted to align uniform with the new brand identity and instil a sense of pride and unity among JLR colleagues. This was part of a wider project to elevate the workplace experience, transform the culture and make further strides in their diversity and inclusion agenda.
Murray’s designers and garment technologists worked with JLR to design a uniform programme to achieve these objectives. We listened to employees to create a ground-up design that embodies the new JLR identity.
Our extensive discovery sessions with senior executives and individual wearers, combined with our knowledge of the Science of Uniform® created a unique solution to achieve JLR’s strategic objectives.
Diversity & Inclusion
JLR wanted to leverage the power of uniform to recognise diverse roles within the company. Murray’s design consultancy process identified several opportunities to accommodate the distinct needs of all personnel.
For example, working alongside JLR’s manufacturing associates and DE&I team, Murray has included a Hijab in the new workwear collection. This allows those who wish, to embrace their faith in the workplace and be themselves at JLR.
Murray also developed several innovative design solutions to meet JLR’s objectives.
Key Statistics
- 8% wearer satisfaction
- 33% increase in garment longevity
- 10 years of partnership
The new collection not only reflects JLR’s brand values but also enhances the well-being and productivity of its workforce. This is a great example of how thoughtful design and innovation can benefit the workforce and transform the workplace.
