Human digitalised sales

We know that digitalisation has been NWAA’s focus this year. Rightly so. Technology is changing so quickly, that if you want to compete, you need to keep up.

But good sales is principally still about forging strong human relationships and building trust.

Humancentric approach

At Toggle Switch Consulting we therefore take a humancentric approach to sales. Our focus is on helping businesses to find, and/or develop, excellent B2B sales people. People who will have the skills, and the attitude, to succeed. Our focus is on building positive behaviours, beliefs and habits.

Leading to better use of digital technologies

Once these are developed, and confidence grows, we’ve found that sales people and their leaders will be more open to seeking and embracing new technologies, be it CRM systems, AI tools, sales and marketing automation, data driven insights, or, ideally, the perfect blend of all of these, increasing efficiency, expanding reach, and improving both customer engagement and the customer’s experience.

In our view, putting the cart before the horse blocks the horse’s path. We help leaders to see, and their teams to stay on, a clearer path towards individual and corporate growth.

How we do it

We use excellent tried and tested digital methods. Partnering with sales data specialists Objective Management Group who’ve developed methodology with proven results, we can help you to find great sales people and/or help you to evaluate and support your existing team.

The perfect hire

Eshan Sharma, Managing Director of ServiceMaster Glasgow, engaged Toggle Switch when he needed to recruit a new sales person. He explained:

“We’d never hired a sales role before, so we were unsure about the type of person we were looking for and what skills and quality they would need to have, and most importantly whether the process that Arnav [Eshan’s brother and the company’s Sales Director] was following could be replicated…”

The Sharma brothers were delighted with their hire. Arnav describes why:

“We got someone who is doing two to three times the numbers we wanted them to do, i.e. the target. So it worked out better than I could have expected.”

Read more about their story here.

Transforming sales teams

Neil Jordan, General Manager of software company Celcat, was initially looking for baseline data to support his sales team and to assess their strengths and weaknesses. He engaged Toggle Switch to carry out sales team evaluations with follow up coaching. Read more about his story here. Neil was “blown away” by the results:

“Everything’s become a lot clearer through the coaching… It’s totally changed our approach. I feel we’re organised. We’re consistent in our approach… It’s been a big change for us.”

We can help you too

Contact us for an obligation free chat. We’d love to hear from any fellow NWAA members and to help you to transform your business.